West Cancer Center & Research Institute is setting new standards in cancer care. Known for their dedication to excellence and top-notch patient care, they've built a reputation as leaders in breast cancer treatment.
Together with EngagedMD, a leader in digital patient education and consenting, West Cancer Center is introducing a new program to revolutionize patient education and care for breast cancer patients. This partnership leverages EngagedMD’s expertise in creating convenient and comprehensive educational modules to address one of the most pressing challenges in oncology: helping patients better understand their diagnosis and treatment journey.
Why patient education matters
Breast cancer is one of the most common cancers globally, with over 2.3 million women diagnosed annually1. In the U.S. alone, it’s estimated that one in eight women will face a breast cancer diagnosis during their lifetime2. Despite advancements in early detection and treatment, a diagnosis can be overwhelming, leaving patients and their support systems struggling to understand complex medical terminology, and treatment options, and navigating emotional uncertainty.
This is where patient education becomes crucial. Studies show that improved education enhances patient comprehension, reduces anxiety, and improves treatment adherence3. Yet, many oncology workflows rely heavily on time-consuming, in-person explanations, leaving little opportunity to deliver care tailored to individual patient needs and often leaving patients feeling confused or overwhelmed.
By launching this patient education program, West Cancer Center and EngagedMD are tackling these challenges head-on, setting a new standard for how breast cancer patients and their support systems receive and process critical information.
A partnership that drives innovation and transforms the patient journey
The West Cancer Center has been delivering compassionate, patient-centered care for years. Taking their commitment to innovation a step further, they're introducing EngagedMD's oncology education platform. This collaboration represents a significant shift in how patient care is delivered in oncology.
For EngagedMD, expanding into oncology was af natural evolution. Having already transformed patient education in other specialties, we’ve brought our proven expertise to this partnership, crafting a program tailored to meet the unique needs of West Cancer Center’s patients.
The program includes modules that guide patients through:
- Understanding their diagnosis, including explanations of pathology reports and risk levels
- Understanding the Cancer Care Team, including an overview of what to expect from surgical oncologists, radiation oncologists, and medical oncologists, as well as how they collaborate together to offer the right treatment options for each patient
- Life during treatment, including tips for managing side effects and navigating daily life
- Financial considerations, providing clear and actionable information about costs
These modules are accessible to patients and their caregivers whenever and wherever they need them, providing trusted resources approved by their doctor. This ensures they have accurate information to rely on during the harrowing days between appointments, rather than turning to Google, giving patients and caregivers confidence that the content is reliable. They can engage with the material on their terms—watching as often as they like, revisiting key details, and interacting with it when they feel emotionally ready to process complex or difficult information. This flexibility empowers them to arrive at appointments prepared with questions and topics to discuss, making the most of their time with their doctor. By taking control of their care at their own pace, patients and caregivers feel less anxious and more confident, supported with accurate, up-to-date information throughout their cancer journey.By combining West Cancer Center’s deep expertise in clinical care with EngagedMD’s innovative approach to patient education, this program reduces patient anxiety, improves comprehension, and streamlines provider workflows. It ultimately creates a smoother, more informed care experience. The program empowers patients to take control of their care while giving clinicians more time to focus on high-quality, personalized care.Together, West Cancer Center and EngagedMD are redefining the standard for oncology care by supporting patients, providers, and the entire care journey.Leading the wayWest Cancer Center’s commitment to innovation makes them the perfect partner for EngagedMD’s first step into oncology. This partnership will help ensure that patients receive the education and support they need to face breast cancer with confidence.For breast cancer patients, access to clear, accurate, and convenient education can make all the difference. This program is just the beginning of what’s possible when two organizations, united by a commitment to improving patient care, join forces to transform the oncology landscape.
- World Health Organization (WHO): Global breast cancer statistics - WHO Breast Cancer Fact Sheet
- American Cancer Society: Lifetime breast cancer risk in U.S. women - ACS Breast Cancer Key Statistics
- Effectiveness of educational videos on patient's preparation for diagnostic procedures: Systematic review and Meta-Analysis. Preventive medicine reports